New Year. New Proverb.
The cobbler’s children finally have some shoes.
Okay. You may have noticed a few changes around these parts. New website, new URL, a Medium blog, updated branding, some fresh kicks for Daren — we really did a number this time.
So what’s up?
Well, 2016 has been a big year for the agency. We continued to deepen our relationships with Bozzuto Management and an array of national real estate developers. We helped introduce Atrius Health to healthcare consumers across Massachusetts. We partnered with Workbar and Staples to launch an innovative coworking product.
Through it all, we’ve added several key hires, expanded our core capabilities, and developed a robust intelligence around the branding of places.
Our business has evolved, and frankly, we were overdue for a taste of our own medicine — a little branding for the branders, so to speak.
When we turned the lens on ourselves and did a bit of soul searching, a few common beliefs started to emerge:
- Storytelling gives physical spaces a soul
- Design makes the world a more thoughtful place
- Branding creates both better products and real value
- Smart, sophisticated people deserve smart, sophisticated brands
We boiled it down to one simple truth: Proverb creates Places People Love.
Today we’re thrilled to introduce the bold, new Proverb: an agency focused on building powerful brands and creating a more thoughtful world around us. It’s a vision that we will continue to execute through partnerships with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment.